Sitestream lands first Georgia traffic safety contract in Lovejoy

Sitestream has secured its first automated red-light intersection program in Georgia through a new contract with the City of Lovejoy. The seven-camera deployment along Tara Boulevard aims to improve safety on a busy corridor near Atlanta Motor Speedway. Why it matters: - The Lovejoy program is Sitestream’s first deployment in Georgia, extending the company’s national expansion into a new state. - The seven-camera system is aimed at reducing dangerous driving behavior on Tara Boulevard, a high-volume corridor that serves commuters and event traffic near Atlanta Motor Speedway. - The contract adds a new automated traffic safety tool for a growing city of about 10,000 residents. What happened: - Sitestream announced a new contract with the City of Lovejoy on June 17, 2026. - The deployment includes seven fixed cameras at intersections along Tara Boulevard (US19/US41). - Lovejoy is about 24 miles south of Atlanta. - Brad Dreasher, regional manager at Sitestream, said the company is excited to bring its technology and implementation approach to Georgia for the first time. The details: - Tara Boulevard carries about 50,000 vehicles per day on average. - Traffic increases during major events and race weekends tied to the nearby Atlanta Motor Speedway. - The program is designed to support local efforts to improve intersection safety for residents and visitors. - Sitestream says it works with municipalities to design and implement automated enforcement programs that fit local safety goals and community expectations. - The company says it emphasizes long-term partnerships, public transparency, operational accuracy and program credibility. - The initial agreement is a one-year contract with automatic annual renewals. - Georgia law sets the civil penalty for violations issued through the program at $70. - Sitestream is a full-service automated traffic safety provider focused on road safety for drivers and pedestrians across the Americas. Between the lines: - The Lovejoy deal gives Sitestream a foothold in Georgia, which can strengthen the company’s case for additional municipal contracts in the state. - The location matters because the corridor serves both local traffic and heavier event-related traffic, which can make enforcement programs more visible to the public. - Sitestream is positioning itself as a long-term partner rather than a transactional vendor, a message that appears aimed at municipal officials weighing public acceptance as well as safety outcomes. What’s next: - Sitestream and Lovejoy are expected to move ahead with implementation of the automated red-light program under the new contract. - The one-year agreement can continue through automatic renewals if the city keeps the program in place. - Sitestream is likely to keep pursuing similar deployments as it expands its U.S. footprint. The bottom line: - Lovejoy becomes Sitestream’s first Georgia customer, and the company is betting that a visible safety program on a busy corridor will help fuel further growth.